PhD – Jonathon Obar
Bordessa Hall, Room 306
905.721.8668 ext. 5883
The following statistical charts, as outlined in Dr. Jonathon Obar’s (J.Obar,2014, pg.1-2) analysis of 63 Canadian advocacy groups, finds that the groups utilize Facebook, Twitter and YouTube the most. 52% of all groups surveyed use Facebook daily, 57% uses Twitter daily and of the remaining technologies, blogs are used most frequently.
Therefore the use of social media on Web 2.0 definitely provides advocacy groups with several communication options to reach their targeted audiences
Obar surveyed more than 50 advocacy groups operating in Canada to learn more about how they use social media to further their causes. Some highlights:
Fifty-four of 56 groups use social media to interact with the public (the outliers: the Fur Institute of Canada and the Louis Even Institute for Social Justice).
– Most groups use Facebook (54 of 56) and Twitter (50 of 56). YouTube is also popular (75%) as are blogs (52%).
– Fifty-two percent use Facebook every day; 30 percent use it a few times a week.
– Fifty-seven percent use Twitter every day and an additional 22 percent tweet a few times a week. Of the remaining technologies, blogs are used most often, with five of 56 groups blogging every day and an additional 11 blogging a few times a week.
– Most groups use YouTube a few times a month.
– All 56 organizations send emails to the general public (Feminist Majority Foundation sends emails to 170,000 individuals a few times a week). The majority of groups send emails a few times a week or less, with only three of 56 sending emails once a day or more.
– Email and Facebook were the preferred methods of communication for most tasks. Regardless of Facebook’s ranking, Twitter almost always followed, and blogs were usually the next most popular. Google+ ranked last in all categories.
The virtual ‘revolution’ is here and is being fought in a new soapbox arena, Web 2.0 and social media. Today’s activism is found on-line, out in the open and in the face of those that perpetrate hate crimes and hate speech and of those who are ignorant of the Canadian missing and murdered Aboriginal women crisis. Aboriginal virtual activism is challenging those in political power who have the ability to protect all Canadians from hate crimes and hate speech and mandate that unconstitutional actions will no longer be tolerated in Canada.